PER/CHASE

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Browsing, selecting and purchasing goods and commodities have become one of the defining activities of modern urban life. Objects, ideals and promises are delivered to us on the daily. Blatantly and subliminally through various forms of media we are told we must have this, we need that. Fashion, one of the most manipulative industries, is a beautiful dichotomy of the ideal and the reality. Unlike any other industry, the seductive nature of fashion advertising cannot be denied. PER/CHASE seeks to explore notions of desire, despair, disgust and yearning.